Curriculum Vitæ

Gabri Heinrichs (1977)


Teaching media design since 2005, with a focus on interaction/play/data/speculative design. Especially interested in curriculum development, assessment and evaluation, and quality assurance in higher (vocational) education. My academic focus is on philosophy of science, (social) epistemology, and instrument development. Currently I’m researching domain-specific epistemic beliefs in the context of media design internships.

I used to write about indie/alt pop music, and design websites (preferably about indie/alt pop music) for a living.

Send inquiries and/or Spotify-playlists here: gabri {at} heinrichs {dot} nl.

Work experience:

2013 – now: lecturer Communication & Multimedia Design @ Avans University of Applied Sciences, ‘s-Hertogenbosch.

  • lecturer interaction/play/speculative/data design.
  • member of the curriculum committee (2016– ).
  • quality assurance coordinator (2015– ).
  • researcher (2018– ) at and member (2016– ) of the Human-Centred Creation workgroup at Caradt (chair: dr. Michel van Dartel).
  • supervision of interns and BA candidates.
  • ancillary activity: accreditation auditor for NQA and Hobéon (2018– ).

2008 – 2013: lecturer ICT & Media Design and Game Design & Technology @ Fontys University of Applied Sciences, Eindhoven.

  • lecturer game design (2008–2010) and ICT & Media Design (2010–2013)
  • acting course coordinator of the Game Design & Technology track (2009–2010)
  • member of the Serious Game Design workgroup, chair: prof. dr. Ben Schouten (2008–2010).
  • supervision of interns and BA candidates.

2005 – 2008: lecturer Interaction Design and Game Design & Development @ Utrecht School of the Arts, Hilversum.

  • lecturer game design, interaction design.
  • supervision of interns and BA candidates.

1998 – 2005: freelance multimedia designer / editor / producer / copywriter.
Some highlights:

  • web designer & editor for Dutch indie rock trio Caesar (1998–2008). The genesis of my multimedia design career, so how can I thank Marit, Roald and Sem enough?
  • editor/assistant-producer @ VPRO 3VOOR12, Hilversum (2002–2004). Live from Lowlands, Crossing Border, A2A, Noorderslag/Eurosonic, Pinkpop, Club Lek. Golden days! So thanks again, Leonieke & others.
  • writer @ EKKO, Utrecht (2002–2005). Writing lots of promotion bios & blurbs. And volunteering some production management as well.
  • web design & development for Bonusontwerp, Centrum voor Zijnsoriëntatie, Jellinek Kliniek, Quint, a.o.


  • 2011–2013: Tilburg University. MA, Philosophy, cum laude.
    • Master track: Man in Economy and Psychology.
    • Master’s thesis: Incredible simulations: scientific philosophy and the agent-based modelling of social phenomena. Supervisors: Herman de Regt and Jan Sprenger.
    • GPA: 4.0.
    • Before pursuing my Master’s degree, I followed a pre-master programme at the universities of Utrecht (2008-2010) and Tilburg (2010-2011).
  • 2002–2003: Open UniversityMA, Interactive Multimedia.
    • My graduation project discussed public media in Russia, and was partly researched in Moscow on a Matra grant, in a joint programme with the VGIK film school.
    • My master’s thesis discussed online journalism in the context of Manuel Castells’ Network Society trilogy. Supervisor: Jeroen van Mastrigt.


2018: Seniorkwalificatie Examinering (SKE), Avans LIC.
Basiskwalificatie Examinering (BKE), Edufit.
2009: Teaching qualification (hbo), Fontys PABO Tilburg.


Dutch (native), English (professional working proficiency), German (limited working proficiency), French (elementary proficiency).

After hours:

In my free time, I like to exercise (swimming, biking, kayaking), sing and play guitar, read contemporary English literature, listen to music (Bach to Beck, Brubeck to Kendrick), and discuss Star Wars trivia with my sons. I drive shared cars, I aeropress my coffee, stick to vegetarian food, and spend as much time with family and friends as I can – in nature, preferably. I’m a social media recluse with a penchant for meatspace, so send me an e-mail and we’ll drink a cuppa: gabri {at} heinrichs {dot} nl. Dilige et quod vis fac.